Founder
In our first year I had to learn enough SQL to run our analytics myself because we had no analyst and could not hire one yet. I gave myself two weeks. Day one, I bought a single book and worked through the first four chapters. Day three, I asked a friend who was a senior analyst to spend forty-five minutes reviewing five real queries I had written against our actual database. He pointed out three patterns I was getting wrong. By day seven I could pull our weekly metrics without help. By day ten I caught a bug in our churn calculation that had been overstating retention by about four points. The thing that worked was not the book — it was the forty-five minutes with someone who could see what I was doing wrong. Reading alone would have left me confidently wrong for months. Ten months later I hired our first analyst, and I could brief her properly because I had done the work.